Bridging faculty vision and authentic student stories
We turn complex academic proposals into high-converting enrollment campaigns for study abroad programs in Korea and China.
Case Studies
Proven program launches
By aligning rigorous institutional compliance with modern, localized marketing campaigns can help acheive successful student satisfication and lead to program retention.
The Seoul Program
The Taiwan Program
I help streamlined improved student enrollment with an interactive, proactive, and interpersonal approach of marketing campaigns to students. The result was a record-breaking of 20+ followers to the social media page.
By focusing on the daily commute, program scheduling, and coordinating with multiple teams, we demystified the study abroad experience for first-time students studying abroad, leading to a seamless experience and high retention rate of the program.
+50%
Social Media Presence
98%
Program Retention Rate Achieved with number of applicants
My skills
Below are key market skills and expertise for improving US-APAC education abroad program initiatives.
Cross-Functional Program Architecture & Academic-Corporate Diplomacy Playbook
Study abroad programs, whether it is a faculty-led, short term, or long term program, involves various logistics to handle - the lifecycle involves the beginning part of advising students, finding the program that suits within their interests, while also considering their degree progress requirements. As someone who has lived the entire pipeline as a participant and working behind the scenes, I hold expertise in what makes a program succeed from theme, location, and considering budget pricing, overseeing provider costs, academic support, inclusions, and even onsite coordination alongside with faculty. With experience working with multiple collaborating partners globally, my insider knowledge combined as a proud Benjamin Gilman Scholarship recipient is highly valuable at any global learning engagement field.
Data-Driven Conversion & Audience Segmentation Frameworks, The Federal & Philanthropic Shield
During my previous role managing a student ambassador lifecycle, I laid out the entire process of recruitment targets, reviewing resumes, and targeting key students to represent Asia-Pacific program ambassadors. By applying this thought process and to better understand study abroad trends, targeting students, and identifying majors (STEM majors, Liberal Arts, etc), will allow us to have a better idea for shorter, budget-conscious models. With thorough planning, data statistics on study abroad behavior trends, and most importantly, prompt communication with students with reminders on study abroad info sessions, and encouraging resources, I help escalate student engagement and participation up by 30-60%.
Voices from the field
"Mason was the best organizer I’ve ever seen. I am very impressed by his attention to detail."
Karis Kim, Academic Speaker
"The people like Mason are the highlight of this tour."
Student Returnee, University of Minnesota, Carlson School of Management
Ready to launch your next pathway?
Let's align your institutional goals with campaigns that speak directly to the modern student.